The government has been urged to step in and address the issue of broadband speeds in the UK.
Culture minister Ed Vaizey has been asked to take the matter into his own hands by the Communications Consumer Panel.
The consumer watchdog wants the minister to persuade internet service providers (ISPs) to advertise the average speeds of broadband bundles rather than 'up to' speeds.
This move was prompted by a widening gap between advertised speeds and those actually delivered by ISPs.
Anna Bradley, panel chair at the watchdog pointed out that recent legislation put forth by Ofcom had introduced a voluntary code of practice, which commits ISPs to be honest with their customers as to the actual speeds they could expect for their connections.
Recently, the Advertising Standards Agency banned two BT advertisements, citing that claims made in these could mislead customers.
However, demand for broadband bundles is hardly on the decline as BT recently signed up its 15-millionth subscriber.
